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SEO Terminology Every Webmaster and Online Marketer should know!

Kamrul Khan on September 29, 2013 - 1:55 am in Featured, Search Engine, SEO

As a SEO practitioner I have always explained SEO terms to my clients and co-workers. Since search engine optimization is extremely complex, there are various new words put into use whenever speaking about it. let's identify several generally used terminology here beginning with SEO and SEM, and differences between them.


SEO refers to “Search Engine Optimization” It’s a collection of practices applied by a SEO Experts to further improve ones website’s search rankings for any specific number of key words, or even keyphrases.

Whereas SEM means “Search Engine Marketing” which is used by search engine industry experts. Besides the common Website seo processes, SEM professionals are skilled with developing ppc strategies on top search engines like Google, Yahoo and Bing.  

SERP (Search Engine Ranking Page) is the google page which comes every time a person does a search on a search engines.  SEO Experts always do SERP checking to check their current keyword positioning on search engines on which they are performing SEO activities.

Search Algorithm – It's nothing but a collection of guidelines a google uses to position sites as a result to your search. The search engines preserve their methods strongly, because they're special formulas meant to identify relevant search results.

Keyword Words – These are search terms searched on search engines also called as “keyword phrase”.  Keywords are the foundation of SEO Process.

Above terms are some generally used terminology in Search Industry,  But SEO terminology are not over until we talk about on-page terms and off-page terms.

On-Page SEO – These are web page optimization techniques to help increase ranking of any website in search engines for particular keywords or key-phases. 

Now let's understand what SEO On-Page terms are:-

Alt Tags – It is summary of image within site’s HTML CODE. This is alternate textual content which are showed by the internet browser whenever images can’t be obtained or loaded. Major search engines and people rely on Alt Tags. Include ALT text as keywords to images whenever you can.

Anchor Text – these are words and phrases that are linked with web page.  Anchor text allows search engines determine what the destination webpage is all about; it says what you will find if you click on the link.

Favicon – A tiny logo which shows up on the title of browser. If you take a look in the URL of facebook you’ll observe a 16×16 pixel blue square with the letters “f” in it.  That is the favicon of facebook.

Internal Link – All hyperlinks within the website.  Internal links are essential for search engines.

Keyword Density – A quantity of keywords and phrases inserted in a web page’s content. High keyword density targets the page’s matter such that a search engine’s crawlers understands. Search engines may possibly understand a Keyword Density that’s too high as spammy posts, which leads to a lower ranking in search engines.

Title – The title of any website pages, placed within a HTML tag inside the header part of the web page.  Title is exactly what shows up in search engine results, and displays on top of a user’s internet browser window when they go to any web page.

Meta Description – A summary of lower than 160 characters of the contents of a webpage.  It is also telling of why someone would visit to your website. This is usually loaded on search engine results pages under the page title as a form of sample of the content on the webpage. 

Meta Keywords – A key things, themes or subject matter covered by a particular web page.

Redirect – When the web visitors are automatically directed to a different web page address without clicking on anything. These are generally put when a site transfers from one domain name to another domain name.

Sitemap – an unique file made by a site owner providing a map of every web pages on a website so it will be easier for search engines to add in their web Index.

301 Redirect – the proper way of directing website visitors to a different page. When you get a new web address of a page, implement 301 redirect to make the previous address point to the new webpage. This makes sure that someone who has connected to or maybe book-marked the old address will successfully go to the new one, and also search engines can update their directory.

302 Redirect –  Often called “temporary redirect.” This kind of redirection is usually applied when a URL has been migrated to another location, however will likely to be return to the original location sooner.

400 Bad Request – The web server cannot view the page request because of wrong syntax.

401 Unauthorized – The hosting server needs user verification prior to enabling you to load the web page.

403 Forbidden – A “not allowed” message delivered by a web server. Blocks access to a website and shows the cause of stopping access.

404 Not Found – The host can’t locate the web page you are requesting for.

500 Error – This quite often means the website has damaged.

Now let's understand some of the off-page terms before I end this post.

Off-Page Optimization – Refers to promoting strategies outside of your website's design which include building backlinks through well-respected websites with appropriate content.

Pagerank – PageRank is an algorithm used by the Google web search engine to position web pages in their search engine results. PageRank are measures from 0 to 10 where 0 is lowest and 10 is highest pagerank given to any website by Google.

Back Link – A web link coming to your website from another site. The quantity and high quality of backlinks have a major impact on your search engine ranking.  You should have quality links that may contain your focused keywords and key phrases pointing to your website and it must be done regularly. SEO isn't a one time activity, it needs regular on-page and off-page activity to be very effective.

Broken Link – A hyperlink which is no longer active, or a link that won't resulted in preferred location. Many websites have some damaged links. A lot of broken links can lead to low quality website and search engines may consider it as a less relevant website in their index.

SEO is very evolving industry as updates happens very often so you may know or come across many other terms in future.  Let me know if I have missed some SEO terms here.

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