What is Email Marketing and Why Email Marketing Should be Considered

July 30, 2014 - 3:44 pm in E- Mail Marketing

Before I start my post on Email Marketing and Why it should be considered in your media plan I want you to ask yourself few question. How do you create a relationship with your potential customers?  How to update the people who want to know of your…

“Marketing” Impossible without Great Content.

July 29, 2014 - 8:44 pm in Content Marketing

Consumers are really diminishing from traditional marketing. They, on the whole, skip television, news paper, magazine advertisement in search…

The Social Data at the Service of Marketing

The data derived from tweets, status and wall posts allow you to devise a more effective message and therefore better results. Information = power: The…

Ways to Manage Your Online Reputation and Track Conversation about You and Your Brand

July 12, 2014 - 9:13 pm in ORM

You and Your Brand's Reputation is very important. Customers, Clients, followers, fan all internet users search about you and your brands before dealing with you or your services. The first step to manage your reputation is to track the conversation happening…

Ad Rank Algorithm now use Ad Extensions to Determine Ad Positions

February 1, 2014 - 7:08 pm in Google Adwords, Search Engine

When it comes to giving position to text ad, Google has used same algorithm for over a decade, however they have changed ad rank algorithm by implementing Ad Extensions as the factor to determine ad positions. Though adwords will continue to use its old formula…

New penguin 5.0 launched affecting over one percent of search queries

October 8, 2013 - 11:54 pm in Search Engine, SEO

When was the last time you checked your webmaster data or organic traffic? Well, today I checked mine and found there is huge drop in keyword ranking and organic traffic of one website I was working.  I was shocked by seeing the huge drop in webmaster…

SEO-Terms

SEO Terminology Every Webmaster and Online Marketer should know!

September 29, 2013 - 1:55 am in Featured, Search Engine, SEO

As a SEO practitioner I have always explained SEO terms to my clients and co-workers. Since search engine optimization is extremely complex, there are various new words put into use whenever speaking about it. let's identify several generally used…

Now Define Conversion Window in Google Adwords

September 25, 2013 - 5:45 pm in Google Adwords, Search Engine

Google have been doing many changes in its product.   Here is the small but another change in Google Adwords after converting legacy to Enhanced Campaign.   Now advertisers can define the conversion window from 7 to 90 Days. This will be…

Penguin 2.0 Generation Spam Fighting Google Penguin 4 is rolled out on 22 May 2013

May 25, 2013 - 4:27 pm in Search Engine, SEO, Tips & Tricks

Google's search spam fighting team has rolled out fourth release of penguin called penguin 4.  Its nothing but the upgradation to previous Penguin 2.0 with better spam fighting capabilities. For all those who dont know about penguin update here's…

Small Business can Gain more Business with the Help of Facebook Graph Search

As we all know that Facebook has introduced with its newest and amazing feature “GRAPH SEARCH”. This is the third upcoming feature from Facebook after Timeline and Newsfeed. So if you want to be the part of this search please join the waiting…