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Now Define Conversion Window in Google Adwords

Kamrul Khan on September 25, 2013 - 5:45 pm in Google Adwords, Search Engine

Google have been doing many changes in its product.   Here is the small but another change in Google Adwords after converting legacy to Enhanced Campaign.   Now advertisers can define the conversion window from 7 to 90 Days.

This will be helpful for advertisers whose conversion usually takes over 30 days after an ad have been clicked.  It will also be useful for marketers who get repeated sales on the landing pages and want to track the performance of each leads.

With conversion window advertisers can decide their own conversion window.   The shortest is one week and the longest is 90 Days.  By clicking on “see your conversion time lag report” you will be taken to a new window where you can see the time lag report for conversions which will show the time taken to complete conversion after clicking on your ads.




Setting up the conversion window is too simple just move to “Conversions Tab” under “Tools and Analysis” of Adwords account and define your conversion window column.