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Google Adwords Tips for Ecommerce Website.

August 18, 2014 - 11:14 pm in E-Commerce, Google Adwords, Web Analytics

Google Adwords is the biggest marketing tool to help you reach your wide audience online.  Like the other website, Adwords can drive huge traffic to Ecommerce website too.  Adwords can not only brings traffic but will help you to sell your product online. …

SEO Tips and Strategy for an Ecommerce Website

August 15, 2014 - 10:32 pm in E-Commerce, Search Engine, SEO

The growth of Ecommerce is phenomenal.  More and more ecommerce websites are launched each day.   Online shopping has increased in last five years…

Product Listing Ad (PLA) Retiring will be replaced with Shopping Campaigns.

August 12, 2014 - 9:43 pm in Google Adwords, Search Engine

Starting September 2014 All Product Listing Ad will be replaced with Shopping Campaigns in Adwords. Google has decided to complete the shift by end of…

HTTPS/SSL One of the Factor to Boost Ranking on Google

August 7, 2014 - 1:02 pm in Search Engine, SEO, Web-Technology

Today, Google annouched on Webmaster Central Blog to give ranking priority to sites using https/SSL.  As the web changing dynamically Google started giving security as on of the most priority to ranking sites on their search engine. As all google properties…

Ad Rank Algorithm now use Ad Extensions to Determine Ad Positions

February 1, 2014 - 7:08 pm in Google Adwords, Search Engine

When it comes to giving position to text ad, Google has used same algorithm for over a decade, however they have changed ad rank algorithm by implementing Ad Extensions as the factor to determine ad positions. Though adwords will continue to use its old formula…

New penguin 5.0 launched affecting over one percent of search queries

October 8, 2013 - 11:54 pm in Search Engine, SEO

When was the last time you checked your webmaster data or organic traffic? Well, today I checked mine and found there is huge drop in keyword ranking and organic traffic of one website I was working.  I was shocked by seeing the huge drop in webmaster…

SEO-Terms

SEO Terminology Every Webmaster and Online Marketer should know!

September 29, 2013 - 1:55 am in Featured, Search Engine, SEO

As a SEO practitioner I have always explained SEO terms to my clients and co-workers. Since search engine optimization is extremely complex, there are various new words put into use whenever speaking about it. let's identify several generally used…

Now Define Conversion Window in Google Adwords

September 25, 2013 - 5:45 pm in Google Adwords, Search Engine

Google have been doing many changes in its product.   Here is the small but another change in Google Adwords after converting legacy to Enhanced Campaign.   Now advertisers can define the conversion window from 7 to 90 Days. This will be…

Penguin 2.0 Generation Spam Fighting Google Penguin 4 is rolled out on 22 May 2013

May 25, 2013 - 4:27 pm in Search Engine, SEO, Tips & Tricks

Google's search spam fighting team has rolled out fourth release of penguin called penguin 4.  Its nothing but the upgradation to previous Penguin 2.0 with better spam fighting capabilities. For all those who dont know about penguin update here's…

What is Google Enhanced Campaigns and How this will change Adwords Device Targeting

March 2, 2013 - 8:47 am in Google Adwords, Home, Search Engine, Web Marketing

Google is going to release Enhanced Campaigns in few months.  It started notifying all Google adwords advertisers with below message.     So, you have option of upgrading to enhanced campaign right away or it will upgraded to an enhanced campaign…